Friday 8 June 2018

Bristol promotional video, 3 minute edit






My promotional video proved to be quite challenging, shot types, colour grading, camera techniques and lighting varied across the clips due to the fact that the entire HNC contributed to this piece. For example, one persons aperture might be slightly higher than it needed to be, on its own this wouldn't necessarily be an issue, but directly after it there might be a clip where the aperture is higher than it needed to be. This creates a contrast in quality that is hard not to notice, whilst this is a flaw in the work it would prove to be very hard to fix, each location required its own camera settings, its own lighting settings and so on.The only way i could imagine this being fixed if i were to recreate the piece would be if a small group of people filmed everything, rather than a large group which assisted me in this piece.

The fact that this piece was cut to music also raises issues with its quality, due to the fact that the music within the video is fairly fast paced, with rapid, consistent beats upon which i used as a template for my editing, the final piece could perhaps be to rapid for viewers, the audience only has a few seconds or two to interpret and appreciate the images they are seeing. whilst this is an issue, i believe that this is still true to my original plan for the video.The rapid pace and the frantic editing only justifies my idea of representing the fast pace, grimy and essentially human aspect of Bristol and our time there.

Another issue with the final piece is the inclusion of the vox pop, specifically the transition into it, i reduced the volume of the music slowly so it blended into the audio of the vox pop, I lowered the audio about a second to quickly, resulting in an obvious disconnect between the music and the audio if the vox pop. If i were to re-do this piece id extend the transition to about half a second longer, so the transition from both audios is smoother.

After showing the piece to the client he was pleased with the final piece, but also highlighted some issues within that he would like to be corrected. He explained that whilst the song did give the piece a certain energy and vibrancy, it could potentially turn off some potential HNC applicants due to its more chaotic and intimidating music. Whilst i can clearly see how this would impact with HNC applicants, i believe that this song still fits perfectly, and is an accurate representation of my time at Bristol.




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